In The Innovation Secrets of Steve Jobs, bestselling author Carmine Gallo reveals the qualities that make the Apple co-founder the most innovative leader in business today. Each principle is backed with research, quotes, first-person interviews with experts and business leaders as well as specific ideas for applying those principles to every business, large or small.

The Seven Principles are:

Principle One: Do What You Love

Principle Two: See Genius in Their Craziness

Principle Three: Sell Dreams, Not Products

Principle Four: Offer New

Principle Five: Say No to 1,000 Things

Principle Six: Master the Message .

Principle Seven: Inspire Evangelists

One More Thing... Expect Excellence from Yourself and Others

The seven principles combine to form a framework that readers can employ to bring innovation and creativity to every part of their job and their lives! Это и многое другое вы найдете в книге The Innovation Secrets Of Steve Jobs: Insanely Different Principles For Breakthrough Success (Carmine Gallo)