Planning is not just for start-ups - it"s the key to successful business development and growth for every company, new or old. But once a business is up and running, it"s all too easy to concentrate on the day-to-day operations and work towards short-term goals. Even these should be assessed carefully. If you"re launching new products and services, taking on more people, relocating to bigger premises, buying a business or selling one, you"ll do it better if you plan it.

However, the all-purpose business plans advocated in most business books aren"t necessarily the best ones. You need a range of plans for different audiences and purposes. This book shows you how to present the right plan for the right audience - so you stand a better chance of getting what you need. The sound practical advice, case studies and exercises - in this book - will help you through the planning process and ensure that yours are indeed the best-laid business plans. Это и многое другое вы найдете в книге The Best-Laid Business Plans: How to Write Them, How to Pitch Them (Virgin Business Guides) (Paul Barrow)