О книге

Learn what makes a client trust you to be their financial advisor.

Put the power of story telling into selling financial products. The authors explain the process of making these intuitive connections, then translate their findings into understandable and practical strategies that any financial professional can use. They present actual stories, including many by Warren Buffet, one of the greatest "storysellers" of all time. These actual stories can help financial pros tap into the "gutreaction" of different types of clients. the book also includes special topics on communicating to women, the 50+ market, and the affluent. Это и многое другое вы найдете в книге Storyselling for Financial Advisors : How Top Producers Sell (Scott West, Mitch Anthony)

Полное название книги	Scott West, Mitch Anthony Storyselling for Financial Advisors : How Top Producers Sell
Тип	Книга
Авторы	Scott West, Mitch Anthony
Категории	Деловая литература, Финансы, Книги
ISBN	793136644
Возрастное ограничение	18
Издательство
Год
Название транслитом	storyselling-for-financial-advisors-how-top-producers-sell-scott-west-mitch-anthony
Просмотров	6
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