О книге

This continues to be the textbook of choice for instructors who want comprehensive coverage. A broad range of topics is dealt with, to show students the steps a business must take to go global. As the ultimate reference for the international business student, the book incorporates global examples with the worldview vignettes within the chapter. Moreover, this text does not limit its focus to huge multi-national corporations. Smaller firms are highlighted within each chapter in the Mini-MNEs boxed examples.

Формат: 21,5 см x 27,5 cм. Это и многое другое вы найдете в книге International Business (Donald A. Ball, Wendell H. McCulloch, J. Michael Geringer, Michael S. Minor, Jeanne M. McNett)

Полное название книги	Wendell H. McCulloch, Donald A. Ball, Jeanne M. McNett, Michael S. Minor, J. Michael Geringer International Business
Тип	Книга
Авторы	Wendell H. McCulloch, Donald A. Ball, Jeanne M. McNett, Michael S. Minor, J. Michael Geringer
Категории	Деловая литература, Экономика, Книги
ISBN	9780071100892
Возрастное ограничение	18
Издательство	McGraw-Hill
Год	2008
Название транслитом	international-business-donald-a-ball-wendell-h-mcculloch-j-michael-geringer-michael-s-minor-jeanne-m-mcnett
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