О книге

With more than a quarter million copies sold world-wide of his acclaimed book Marketing Plans, Malcolm MacDonald is in a unique position to write this--his first--quick-fix guide for busy practitioners who need results now. He has pared down the detailed advice originally found in his 500-page tome to give readers a concise guide to the essentials of what makes a plan work. He sets a challenge for readers to test their own understanding with a series of exercises and looks at the problems of marketing planning, the common obstacles and advises on how to overcome them. This is a little book with big ambition--to help managers help themselves to deliver marketing plans that deliver results.

Contents include: understanding marketing planning;how marketing planning fits with corporate planning; the marketing planning process and its output--the plan; defining markets and segments prior to planning and lots more. Это и многое другое вы найдете в книге If You're So Brilliant...How Come Your Marketing Plans Aren's Working?: The Essential Guide to Marketing Planning (If You're So Brilliant) (Malcolm McDonald)

Полное название книги	Malcolm McDonald If You're So Brilliant...How Come Your Marketing Plans Aren's Working?: The Essential Guide to Marketing Planning (If You're So Brilliant)
Тип	Книга
Автор	Malcolm McDonald
Категории	Деловая литература, Маркетинг. Реклама, Книги
ISBN	74943726
Возрастное ограничение	18
Издательство
Год
Название транслитом	if-you-apos-re-so-brilliant-how-come-your-marketing-plans-aren-apos-s-working-the-essential-guide-to-marketing-planning-if-you-apos-re-so-brilliant-malcolm-mcdonald
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