О книге

The right piece of direct mail can produce excellent response rates and have an extraordinary effect on business. But why do some sale letters achieve spectacular results while others are instantly consigned to the bin? This book reveals the secrets of creating successful sales letters. Containing examples of real sales letters, it includes plenty of advice on what to avoid as well as what to include.

Key topics are covered such as:

- The secrets of persuasion;

- Planning a letter which will get replies;

- Creating offers that get responses and timing mailings for maximum effect. Это и многое другое вы найдете в книге How to Write Sales Letters That Sell: Learn the Secrets of Successful Direct Mail (Drayton Bird)

Полное название книги	Drayton Bird How to Write Sales Letters That Sell: Learn the Secrets of Successful Direct Mail
Тип	Книга
Автор	Drayton Bird
Категории	Деловая литература, Книги
ISBN	749438762
Возрастное ограничение	18
Издательство	Kogan Page Ltd
Год	2003
Название транслитом	how-to-write-sales-letters-that-sell-learn-the-secrets-of-successful-direct-mail-drayton-bird
Просмотров	6
Рейтинг izbe.ru	0,0