О книге

This new edition brings Leslie de Chernatony"s unique, hugely successful brand management framework right back to the cutting edge of its field.

Whether you are a brand practitioner or a student, this book is your brand building bible. It will take you step-by-step from strategy, through tactics to real-life implementation to show just how applied theory can strengthen your brand.

New to this edition:

Fully updated according to the latest developments.

New issues addressed.

New advertisements in every chapter to provide visual demonstration.

An ideal book for MBA, MSc and undergraduate students studying brand management as well as managers seeking to develop more effective brand strategies. Это и многое другое вы найдете в книге From Brand Vision to Brand Evaluation: The Strategic Process of Growing and Strengthening Brands (Leslie de Chernatony)

Полное название книги	Leslie de Chernatony From Brand Vision to Brand Evaluation: The Strategic Process of Growing and Strengthening Brands
Тип	Книга
Автор	Leslie de Chernatony
Категории	Образование и наука, Книги
ISBN	9781856177733
Возрастное ограничение	18
Издательство
Год	2010
Название транслитом	from-brand-vision-to-brand-evaluation-the-strategic-process-of-growing-and-strengthening-brands-leslie-de-chernatony
Просмотров	4
Рейтинг izbe.ru	0,0