О книге

This wide-ranging text comprehensively overviews management research and research methodology. The authors take the reader through all the major stages of the research process and introduce the key methods.

After highlighting the different contexts andpurposes, strategies and tactics, programmes and processes of management research, the authors provide detailed coverage of the relevant research approaches and methods. They discuss the interrelationship of theoretical and empirical research, and how these apply to practice. The implications of using quantitative and qualitative methods are examined, and practical advice is given on the available analysis techniques and software packages.

Полное название книги	Dan Remenyi, Arthur Money, Brian Williams, Ethen Swartz Doing Research in Business and Management: An Introduction to Process and Method
Тип	Книга
Авторы	Dan Remenyi, Arthur Money, Brian Williams, Ethen Swartz
Категории	Деловая литература, Книги, Менеджмент. Управление предприятием
ISBN	761959505
Возрастное ограничение	18
Издательство
Год
Название транслитом	doing-research-in-business-and-management-an-introduction-to-process-and-method-dan-remenyi-brian-williams-arthur-money-ethen-swartz
Просмотров	5
Рейтинг izbe.ru	0,0