О книге

This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. The definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real examples of influential marketing campaigns.

Summarises the latest thinking and best practice in the domain of branding.

All new real marketing campaigns show how branding theories are implemented in practice.

Brought right up to date with a clear European and UK focus. Это и многое другое вы найдете в книге Creating Powerful Brands (Leslie de Chernatony, Malcolm McDonald, Elaine Wallace)

Полное название книги	Leslie de Chernatony, Malcolm McDonald, Elaine Wallace Creating Powerful Brands
Тип	Книга
Авторы	Leslie de Chernatony, Malcolm McDonald, Elaine Wallace
Категории	Образование и наука, Книги
ISBN	9781856178495
Возрастное ограничение	18
Издательство
Год	2011
Название транслитом	creating-powerful-brands-leslie-de-chernatony-malcolm-mcdonald-elaine-wallace
Просмотров	1
Рейтинг izbe.ru	0,0