Map out a realistic business plan from scratch - and see your business vision become a reality Need a hand with your business strategy? This fully updated guide leads you through all aspects of business planning, from clarifying objectives and finding funding, to researching customer behaviour and developing an e-presence. It contains the latest information on planning methods and initiatives (including planning in turbulent times), as well as a sample business plan to get you off to a flying start. The 3rd edition of Business Plans For Dummies includes brand new content on: Building a brand Building customer loyalty Testing your business plan Ways to make your plan look great 10 Business Plans Helpers The following sections have been expanded to give greater coverage: Researching your market Determining market share Planning in turbulent economic times Extending your e-penetration Это и многое другое вы найдете в книге Business Plans For Dummies (Colin Barrow)