О книге

"Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well-managed and poorly managed brand programs and provides the best methodology I have seen for improving your brand asset management."

— Phil Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University

Это и многое другое вы найдете в книге Brand Asset Management : Driving Profitable Growth Through Your Brands (Jossey-Bass Business & Management (Paperback)) (Scott M. Davis)

Полное название книги	Scott M. Davis Brand Asset Management : Driving Profitable Growth Through Your Brands (Jossey-Bass Business & Management (Paperback))
Тип	Книга
Автор	Scott M. Davis
Категории	Деловая литература, Маркетинг. Реклама, Книги
ISBN	787963941
Возрастное ограничение	18
Издательство	Jossey-Bass
Год	2002
Название транслитом	brand-asset-management-driving-profitable-growth-through-your-brands-jossey-bass-business-amp-management-paperback-scott-m-davis
Просмотров	9
Рейтинг izbe.ru	0,0